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Sales

Selling Means Learning How to Take Your Buyer's Money…

There is no shortage of money, but if you’re ever going to make big money, you need to get your head right about money. People are being sent out into the marketplace to sell when they are not even mentally ready to collect money. Most people in the world believe ...

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Here's Why Diverse Companies Are Better at Innovating T…

Diversity is important to the tech industry. Need proof? Years ago, a team of all right-handed developers at YouTube designed a phone app that uploaded videos upside-down for roughly 5 to 10 percent of the population (the lefties).   The first airbags installed in vehicles put women and children at risk ...

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The One Goal Every Business Should Have, But Almost None Pri…

Have you ever wondered if there was one goal or key performance indicator (KPI) that is more important than all others? What do big companies focus on? Is there one single metric that, if you could nail it, would literally mean millions and millions in extra revenue and profit for ...

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Why I'm Not Interested in a High Closing Ratio…

In sales, the “write up” is when you actually have a proposal, you show your prices and terms — and try to get an agreement. It doesn’t mean a close, it means you enter negotiations. I write-up everyone. I’m not interested in a high closing ratio. They can’t buy, won’t ...

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You Can Sell Big When You're Small…

Now they have valuations rivaling the GDP of small (or not-so-small) nations but the biggest giants in enterprise software — whether Microsoft, Oracle or Salesforce — all began as small startups scrambling to make their first sale. Most startup founders gaze up toward these giants and build their companies with the ...

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How to Produce Content That Doubles Your Sales Funnel Conver…

Are you producing irresistible content for your audience? I hope so, because the truth is, there seems to be no other way. It doesn’t matter whether you’re doing paid ads or standing on the shoulders of influencers, content is still the key to success online. However, somewhere along the way, ...

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After Being Told She Wasn't 'Entrepreneurial,&#039…

This story appears in the November 2017 issue of Entrepreneur. Subscribe » I can’t say I saw it coming, but I can’t say it was totally unfair, either. I was sitting in a meeting at my previous job as a beauty publicist, and after some exchange, a supervisor turned to ...

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How I Generated Over $20 Million in New Business Using Cold …

For most companies, the chief business objective is to generate leads that will increase overall sales. When it comes to lead generation, a company’s options are pretty much limitless. From SEO and paid search to social media and content marketing, there are dozens of different approaches to choose from. The ...

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5 Ways Small Business Owners Can Benefit from Artificial Int…

Artificial intelligence and machine learning are often associated with tech giants like Google and Amazon that have created the most popular machine learning libraries and platforms. Since efficient AI/ML solutions require vast volumes of costly data to train, small companies are often reluctant to integrate AI into their business workflow. ...

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