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Public Relations

3 Essentials for Taking Your Amazon Sales to the Next Level…

The ability to anticipate a buyer’s needs is one of the most important traits of an Amazon seller. Understanding what you should be selling means knowing your target audience. If you’re constantly looking for innovative ways to create more sales within your Amazon store, no doubt you’ve already searched Google and ...

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5 Insights About the Media That Every Marketer Should Know…

Mainstream media has a public relations problem. A recent Suffolk University/USA Today survey found that the media has a lower favorable rating than the President. Adding to that negative perception is a recent Harvard-Harris poll that showed two-thirds of Americans believe that mainstream media is packed with fake news, signifying an all-time ...

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Employees March to Many Different Drums. Here Are 3 Ways to …

A few years ago, Google’s People Operations department set out to discover the metrics of a perfect team. And so began Project Aristotle, in which Google looked for common factors that determined whether a team is effective. Related: Managing People Is an Art: 32 Ways to Do it Right. After many test groups ...

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How to Trick Your Brain to Love Criticism…

It’s hard not to react negatively whenever we’re criticized. That’s natural, because it makes us feel as if we’re being rejected — that the criticism is actually a threat to our safety. That’s why the subconscious tends to lash out with anger or fear whenever someone criticizes us. However, in ...

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5 Ways Millennials Built My Empire…

Millennials are entitled, unmotivated and allergic to hard work. At least, that’s what I used to think. But now, over 75 percent of my high-performance team consists of millennials, and they run our ever-growing empire. Sure, there are plenty of millennials who are lazy, entitled and emotionally fragile — but you ...

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Scam or Superior Product? How One Entrepreneur Dealt With Sc…

Hopefully, your business never has to deal with scandal. But, how would you deal with it if it ever does? In this video, Entrepreneur Network partner Gerard Adams sits down with Shredz CEO Arvin Lal to talk about how Lal built his exercise supplement company — how he built a ...

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Are You a Border Collie, Jack Russell Terrier, Pit Bull or P…

You may fortunately never have to spend six months in the NICU like I did, but if you’re in business long enough, something in your life will compel you to step away from your company for a time, and you want to make sure that you’re building a strong business ...

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How to Build a Tech Company That Works for Franchisors…

Naranga is a growing technology company headquartered in Atlanta, which was founded less than four years ago by Tariq Farid, the founder of Edible Arrangements I interviewed Naranga CEO Mark Montini to get to the bottom of what makes the company tick. We had a lot in common, starting with the belief of ...

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How Businesses Can Find, Hire and Groom the Best Millennial …

In today’s highly competitive job market, companies want to find and retain the best talent possible. Companies are reticent to take chances on new, less experienced talent for many reasons. According to a 2016 PayScale survey, 60 percent of companies did not believe recent college grads were prepared to enter the ...

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The One Thing That's Keeping You From Achieving Your Go…

Fear is a sensitive subject. Entrepreneurs like to act as if they are invincible, even if the truth is that they are wracked with fear behind closed doors. As a marketer, the discussion of fear first brings to mind how this tactic is used in business. If you’ve ever studied ...

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