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Tuesday , February 20 2018
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Online Marketing

How to Identify the Perfect Influencer for Your Business…

More and more businesses are relying on influencers to add credibility to their brand. Since consumers are increasingly wary about trusting what businesses tell them, this is one way brands can still have a voice. According to Tomoson’s Influencer Marketing Study, not only is influencer marketing one of the most ...

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Why 2017 Will be the Year of Native Content and Engagement…

Forget about like counts; focus on engagement. I can hear sighs of relief from some (“Finally no more race to hundreds of thousands of likes”) and some disgruntlement (“Ugh, now that I spent all this time, money and effort, you say it doesn’t matter?”). Engagement as a metric of value. The like ...

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