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Online Marketing

4 Easily Overlooked Reasons Your Online Business Is Not Thri…

Internet businesses have come to stay. According to a Hosting Facts report, there were over 3.26 billion internet users as of December 2015. This amounted to more than 40 percent of the world’s population. In addition, the report showed that digital interactions influenced retail sales to the tune of $2.2 trillion in 2015. Another ...

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7 Pillars of Being an Influence in Your Market…

“Powerful people give freely, buying influence rather than things.” — Robert Greene A little more than a year ago, I decided to start growing my personal brand. I knew when it came to business in this super-connected world, there was one key thing to remember — people need to be ...

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10 Tips for Millennial Marketing…

Millennials are one of the most talked about generations in the marketing industry, but are they really different? In 400 BC, Socrates described teens and young adults like this — “They no longer rise when elders enter the room. They contradict their parents, chatter before company, gobble up dainties at ...

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How to Use Facebook Live and Instagram Live to Boost Your Bu…

Whether you are on Facebook or Instagram daily, or you avoid those sites altogether, Stephanie Cartin, who is the co-founder of SocialFly, sat down with Jessica Abo to talk about how to use Facebook and Instagram to help your brand, and your bottom line. Watch more videos from Jessica Abo on her YouTube channel ...

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Are Your Employees on Social Media? Here Are 4 Reasons They …

In grade school, distractions are a major problem. Toys, notes and gadgets are common, and they prevent students from paying attention to course materials. Nor do such distractions end at the school door. Related: Eliminate These 8 Distractions That Are Killing Your Productivity As an entrepreneur and leader of a team, you ...

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4 Ways to Avoid Bad Publicity From a Social Media-Management…

As illustrated by the response to many of those tweets emanating daily from #realDonaldTrump, social media can cause trouble for your brand if you’re not careful. Very careful. Related: The 12 Worst Social-Media Fails of 2016 Marketing efforts in the business world illustrate this point all too well. Consider the reaction, following Carrie ...

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Why Every Marketing Channel Won't Work for Your Busines…

I’m heavily involved in the influencer marketing space, and recently wrote why you need to take advantage of it and how to do it successfully. As a result, my agency was flooded with inquiries from companies in a wide variety of industries. The companies who enquired all knew they wanted to ...

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Don't Let Marketing Zest Lead You Into the Fake News Mo…

All this talk of “fake news” has me a little crazy: fake news, gaslighting, living in a post-factual world. … Whatever we call it, we never know exactly what we’ll see when we click a link. Marketers long have faced scrutiny for fake news — even if no one called ...

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How to Determine the Best App for Managing Social Media…

Q: What are the best free apps for social media management? I am a bit familiar with Hootsuite, Zoho social, Klout and Buffer but want to see what is the best and how they compare. A: You’ve hit on a few of the top social media management tools out there, ...

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Why Instagram Won 2016 and Snapchat Didn't…

Instagram shows no signs of slowing down. The service now boasts a whopping 600 million active monthly users, and that last 100 million joined in just the past six months. Instagram’s only real competition is Snapchat. And while the latter may be the more popular teenager hangout, the real marketing takes ...

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