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Online Marketing

Why Short-Form Video Needs to Be Part of Your Content Strate…

YouTube has become a commercial advertising powerhouse in recent years, with short-form commercials before the start of almost every video you watch on the site. We’ve all seen or heard countless minute-long or even 30-second commercials that come with traditional media, like television and radio. Those ads are too long; ...

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Mobile Continues to Dominate Marketing Opportunities, But Br…

Tom Edwards, chief digital officer, agency at Epsilon sat down with Entrepreneur Network partner Jeffrey Hayzlett at the C-Suite Conference in San Francisco to talk about the future of marketing, the infusion of voice-based technology into consumer products and how brands should shift from social media to social messaging strategies. ...

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5 Important Tips for Growing a Niche Ecommerce Business…

As an ecommerce business owner, I get it: the internet is a loud place. There’s information on how to maintain customer loyalty, conflicting SEO practices, and a need to stay abreast of change in your industry. As technology advances and brings us new ecommerce features, such as advanced inventory management and ...

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How Effective Is Twitter Promote Mode? We Tested It for 30 D…

This story originally appeared on Buffer Late last October, we received an email from Twitter with the subject line, “@buffer, you’re invited to our beta program.” We were lucky to be the few selected for Twitter’s new automated ads beta program, Promote Mode. Related: 8 Actionable Instagram Marketing Tips The ...

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How Marketing and Advertising Are Bound to Change In 2018…

Digital marketing hasn’t seen any major shifts in a while. Sure, we had to optimize our websites for mobile user experience, tweak SEO a little as the algorithm gods required and make a few other minor changes. Social media has been booming, too — but nothing very thought-provoking. This new ...

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Thinking About Using a Third-Party Social Media Tool for You…

This story originally appeared on Buffer Putting your trust as a marketer or brand in third-party social media tools to manage all of your posts can be a bit scary.  You might be wondering: Are my posts getting optimal reach and engagement? Do social media platforms penalize third-party tools? Are ...

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8 Actionable Instagram Marketing Tips…

This story originally appeared on Buffer At Buffer, we’re big fans of using data and research to guide our social media strategy. So when it came to finding the best Instagram strategy, I turned to social media studies. I read through more than 20 studies on Instagram marketing from companies ...

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