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Finding Customers

3 Steps to Increase Your Average Revenue Per Customer…

One of the best ways to boost your business revenue is simply to get more money from your existing customers. According to a statistic from Totango, many businesses surveyed spent just 21 percent of their marketing budget on existing customers, even though that group makes up 61 percent of those businesses’ evenue. ...

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Inside the Subtle Marketing Shift That Changed Roomba's…

This story appears in the July 2017 issue of Entrepreneur. Subscribe » Free Webinar | August 16th Find out how to optimize your website to give your customers experiences that will have the biggest ROI for your business. Register Now » Let a robot replace you. For years, this was ...

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4 CEOs Share Their Secrets on How to Dominate Your Market…

The marketplace is a volatile place. Like a field built on a fault line, it can crack at any moment. Sometimes, that results in economic anxiety, but at others, the cracks can reveal some stupendously profitable new market. All we can do is study the trends and dive in when we find one. ...

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The Power of Pancakes: Branding Starts With Tribes, Not Beta…

When most people think of “branding,” they envision entrepreneurs conjuring up a fancy name, registering an associated domain and working with a designer to create the perfect logo. Related: 8 Reasons a Powerful Personal Brand Will Make You Successful Reality check: Branding isn’t about design fluff and clever names. Branding ...

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Why Leading With Value Is a Mistake — and What to Do Instea…

As entrepreneurs, we’ve learned that leading with value is the best way to get potential clients to trust you. Conveying value is an integral aspect of any business, but it’s not the most effective way of acquiring new business. At least not according to Lane Campbell. Lane Campbell is a ...

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Want to Find Lots of Paying Customers? Watch This Facebook L…

Free Webinar | August 16th Find out how to optimize your website to give your customers experiences that will have the biggest ROI for your business. Register Now » Editor’s Note: In ‘Tough Love Tuesday,’ our first-ever summer success series, we’ll connect side-hustling entrepreneurs with support, resources and advice from ...

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How an NFL Linebacker Is Tackling the Business World– the G…

On a recent Monday night at the new Dream Hotel in Hollywood, Kevin Durant and Ezekiel Elliott bobbed their heads up and down to a live performance by Ty Dolla $ign, while hostesses dressed as sexy refs kept the champagne and vodka flowing. The club was packed with models, celebs, ...

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How This Startup Succeeded by Ignoring Its Most Important Cu…

Reader Resource Tune in June 28 and learn how to unlock the power of customer data in our free webinar. Register Now » Kevin Gibbon had a serious side hustle in college: eBay Powerseller. “I’d buy products and sell them for profit — jewelry, clothing, sports equipment,” he says. But ...

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10 Must-Read Books About the Market, Investing and Building …

Reader Resource Apply now to be an Entrepreneur 360™ company. Let us tell the world your success story. Get Started » Billionaire Warren Buffet spends 80 percent of his day reading. Bill Gates reads 50 books a year, which is about a book every week. When Elon Musk is asked ...

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