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Finding Customers

Online Reviews Are the New Social Proof…

Consumers are influenced by other people more than they realize (or are willing to admit). According to the Wall Street Journal, social norms influence consumption behavior and even private interests, including one’s taste in music. This is what makes the concept of social proof a powerful one.  What is social proof? ...

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Are Your Marketing Efforts Failing? It Might Be Time to Shif…

Reader Resource Join Entrepreneur’s The Goal Standard Challenge and make 2017 yours. Learn more » Last week I was in a meeting (which, as we grow, has become a more and more frequent thing) when the subject of underperforming marketing media came up. As we discussed the issue, one of ...

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Is it Time to Give Up? How to Know for Sure….

Dogged perseverance is often considered the hallmark of any entrepreneur. But pursuing new projects come at a considerable long-term financial, emotional and physical cost. Here are a few questions to ask yourself to help evaluate whether your brilliant idea is still worth chasing, or if you’re just chasing your tail. ...

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10 Ways to Get High-Roller Customers Spending More With You…

High-quality customers can be defined in several ways. They may be customers eager for your products or services and predisposed to spend as soon as they find your website. They may be wealthy individuals with disposable income and desire for status who crave what you offer. No matter how you ...

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The 3 Tasks You Need Your Product Management Team to Do…

Facebook recently hosted the first-ever Women in Product conference, which united hundreds of women who work in product management throughout the technology industry. The conference’s overarching mission? To build a community while promoting diversity in technical roles. Related: 3 Reasons Product Managers Are the Secret to Unstoppable Startup Growth On the gender ...

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172 New Franchise Companies Hoping to be the Next Big Thing…

This story appears in the October 2016 issue of Entrepreneur. Subscribe » For many people, franchising’s appeal lies in the ability to tread a tested path to business ownership that tens, hundreds or even thousands of others have traveled before. But what if you’re more of the trailblazing type? There still ...

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It's All About the Customer Service…

Reader Resource Join Entrepreneur’s The Goal Standard Challenge and make 2017 yours. Learn more » These days it’s easier and easier to start a business — that’s the good news. Unfortunately, with low barriers to entry comes tons of competition, so it becomes harder to distinguish your business and win customers. As an ...

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5 Tips for Veterans Thinking About Starting a Business…

Maybe you’ve been thinking about going out on your own and starting a business. It’s a pretty daunting thought, yet people with military experience tend to make excellent entrepreneurs. In fact, a 2011 study from the Small Business Administration (SBA) Office of Advocacy reported that veterans are about 45 percent ...

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How to Make $1 Million This Year the 'Easy' Way…

Reader Resource Join Entrepreneur’s The Goal Standard Challenge and make 2017 yours. Learn more » Some goals seem damn near impossible until we sit down and literally break down how they can be accomplished. You have to take apart each component part, understand it, then reverse engineer it into your ...

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