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How Franchisees Can Build an Effective Social Media Marketin…

If you own a franchise, you’ve probably struggled to find ways to differentiate your business from other franchises. That’s because marketing for franchises presents some unique challenges, especially on the local level. Even when a brand pumps millions of dollars into a national marketing campaign, local franchise owners don’t always ...

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Staying Motivated When You're on the Verge of Burnout…

Maybe those other countries that work shorter hours and take five weeks of holiday a year know something we don’t here in the United States. That’s because numerous research studies have concluded that Americans are overworked and often don’t take the time off allotted them. Related: 10 Signs You’re Burning ...

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3 Steps to Take to Start Transitioning Your Business to SaaS…

A big conversation these days concerns the debate between on-premises technology versus off-site cloud services. As subscription-based, scalable cloud software — that is, software as a service (SaaS) — becomes increasingly commonplace, more and businesses are trading in-house legacy systems for their off-site counterparts. In fact, Gartner predicts that by the end of this ...

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The Leadership Lesson I Learned Waiting for My Flight to Cra…

What could the guy next to me possibly be thinking? We were both on the same American Airlines flight. And it was doomed. The flight, which took off on a grey afternoon from Buffalo, New York, was headed to Philadelphia. It was just a short flight and for the most part ...

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10 Social-Media Trends to Prepare for in 2018…

In the past year, a number of significant stories involved social media: Facebook lured Snapchat users to Instagram, the president of the United States communicated official policy positions in 140 characters and Apple announced plans to alter the way we interact with our mobile devices. Next year, social media is ...

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10 Ways Slackbots Will Change the Future of Work…

Chatbots have proven to be reliable tools that can be used to increase your sales and improve your marketing efforts. Today, hundreds of companies are already harnessing the power of AI-powered virtual assistants. Although most of these organizations use them to help consumers, others have also started to use them ...

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The 11 Best Online Courses You Can Enroll In Today Under $10…

Entrepreneur has affiliate partnerships so we may get a share of the revenue from your purchase. EXCLUSIVE: $10 Course Promo Expires September 29, 2017 If you are or aspire to be in the world of business, then you better aim to be constantly improving — not only your company but yourself ...

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How You Can Stay Human in a World of Digital Selling…

Anyone who’s ever sold a home looks forward to the closing date. Few, however, enjoy handing over thousands of dollars in commission to real estate agents. A recent startup called Houzeo models its company around eliminating that inconvenience. For a $399 fee (and an additional $599 “success fee”), Houzeo offers sellers everything from ...

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7 Tips for Getting More Sales Meetings With Prospects…

The concept is simple — more meetings equals more sales, which equals more income. Most salespeople understand the importance of setting meetings in order to crush their sales goals, but very few are doing the necessary work to make those meetings happen. Setting meetings doesn’t have to be complicated or ...

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